Campaign poster.

On September 2011, Enjoy Reading Campaign was launched in Mexico to promote reading awareness.

Plaza Sésamo's Elmo and Lola appeared in a public service announcement video. Other participants included Edith Gonzalez, Benny Ibarra, Andrea Legarreta Martínez with Erik Rubín, Danna Paola, and Hanna-Barbera's Top Cat.

Plaza Sesamo Elmo y Lola

Plaza Sesamo Elmo y Lola

External links