Ed Sullivan (1902-1974) was an American TV personality who emceed the weekly CBS series, The Ed Sullivan Show, from 1948 to 1971 (originally titled Toast of the Town). Sullivan helped Jim Henson gain greater national exposure by having him on as a recurring guest with the Muppets. They also collaborated on the Christmas TV special, The Great Santa Claus Switch, in 1970.
- The Muppet Babies meet Sullivan in issue #18 of their comic book. Seeking to become stars, they stumble upon Sullivan's stage and are introduced as Kermit and the Kermettes.
- In Sesame Street Unpaved, it's pointed out that Count von Count shares his astrological sign, Libra, with Ed Sullivan ("who counted acts").
- In The Wubbulous World of Dr. Seuss episode, "The King's Beard," a royal trumpeter introduces a song by jester Elwood with an Ed Sullivan-esque delivery.