In 2006, Disney and the Kroger Corporation launched a nationwide line of products for families to encourage healthy alternatives in children's meals. The line, christened Disney Magic Selections, went on to include health and beauty items, snack foods, personal care items, and more.

2007 saw the inclusion of the Muppets in a number of picnic supplies, including paper plates, disposable cups, and plastic utensils, marketed under the name Muppet Mates.