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Cröonchy Stars was the Swedish Chef's breakfast cereal, distributed by the Post Cereal Company in 1988 and discontinued a year later. The cereal box listed its ingredients on the side panel, as with most other food products, including a few exemptions: no trombones, no broccoli, no shoe trees and no wheelbarrows. Some of the names considered for the product included Oople-Sauceys, Croonchy Poofs, Moopettes, and Stoopid Flakes.
Commercials were filmed in November 1987 when the project was still being called Stoopid Flakes. New commercials were filmed in Spring 1988. The 30-second television spots were produced for an $8 million advertising campaign that launched September 5, 1988.
- ↑ 1.0 1.1 New York Times "Muppet Chef Whips Up Commercials for Post" by Isadore Barmash, August 29, 1988
- ↑ 2.0 2.1 Jim Henson's Red Book - 11/6/87 “VTR Chef Commercial – Cereal.”
- Priced Nostalgia "Unmasking the designer behind The Muppets’ Swedish Chef’s Croonchy Stars ceral box" November 18, 2010 by Hillary DePiano
- Priced Nostalgia "Stephen Longo gives an inside look into the creation of the Muppet’s Croonchy Stars Swedish Chef cereal box" January 27, 2011 by Hillary DePiano
- Priced Nostalgia "The Muppets Croonchy Stars Swedish Chef cereal box logo concept art and inkings" March 3, 2011 by Hillary DePiano