Cröonchy Stars was the Swedish Chef's breakfast cereal, distributed by the Post Cereal Company in 1988 and discontinued a year later. The product was originally going to be titled "Stoopid Flakes." The cereal box listed its ingredients on the side panel, as with most other food products, including a few exemptions: no trombones, no broccoli, no shoe trees and no wheelbarrows.^[1]

Among the various premiums and promotions offered during the production of the cereal were a Swedish Chef Doll, Swedish Chef Mug , a mini flashlight, and a Crazy Recipes Card Game.

Notes

• Jim Henson wrote a draft letter from The Swedish Chef to the Swedish Trade Office in response to their request for his appearance at the 1983 International Fancy Food and Confection Show in Washington.^[2]

Cereal box front

Cereal box back

Print advertisement

Jim Henson's cereal ideas

Jim Henson's draft letter to the Swedish Trade Office

Original mock up

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Commercials

The 30-second television spots were produced for an $8 million advertising campaign that launched September 5, 1988.^[1] <videogallery id="0"> Video:1992 Croonchy Stars Cereal Commercial Video:Swedish Chef - Croonchy Stars Video:Swedish Chef Cereal Commercial #1 </videogallery>

Sources

1. ↑ ^{1.0 1.1} New York Times "Muppet Chef Whips Up Commercials for Post" by Isadore Barmash, August 29, 1988
2. ↑ Jim Henson's Red Book entry - November 6, 1987