Cröonchy Stars was the Swedish Chef's breakfast cereal, distributed by the Post Cereal Company in 1988 and discontinued a year later. The product was originally going to be titled "Stoopid Flakes." The cereal box listed its ingredients on the side panel, as with most other food products, including a few exemptions: no trombones, no broccoli, no shoe trees and no wheelbarrows.
- Jim Henson wrote a draft letter from The Swedish Chef to the Swedish Trade Office in response to their request for his appearance at the 1983 International Fancy Food and Confection Show in Washington.
The 30-second television spots were produced for an $8 million advertising campaign that launched September 5, 1988. <videogallery id="0"> Video:1992 Croonchy Stars Cereal Commercial Video:Swedish Chef - Croonchy Stars Video:Swedish Chef Cereal Commercial #1 </videogallery>