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+ | [[File:Croonchy Stars logo.png|right|320px]] |
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− | [[Image:Croonchystars.jpg|frame|Cröonchy Stars commercial.]] |
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+ | '''Cröonchy Stars''' was [[the Swedish Chef]]'s breakfast cereal, distributed by the [[Post Foods|Post Cereal Company]] in [[1988]] and discontinued a year later. The cereal box listed its ingredients on the side panel, as with most other food products, including a few exemptions: no trombones, no broccoli, no shoe trees and no wheelbarrows.<ref name="nytimes">''New York Times'' [http://www.nytimes.com/1988/08/29/business/the-media-business-advertising-muppet-chef-whips-up-commercials-for-post.html?scp=15&sq=muppet%20magazine&st=cse "Muppet Chef Whips Up Commercials for Post"] by Isadore Barmash, August 29, 1988</ref> Some of the names considered for the product included Oople-Sauceys, Croonchy Poofs, Moopettes, and Stoopid Flakes.<ref name="redbook">[[Jim Henson's Red Book]] - [http://www.henson.com/jimsredbook/2010/11/06/11061987/ 11/6/87 “VTR Chef Commercial – Cereal.”]</ref> |
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− | '''Cröonchy Stars''' was a breakfast cereal distributed by the Post Cereal Company in [[1988]]. |
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+ | Among the various premiums and promotions offered during the production of the cereal were a [[Cröonchy Stars doll|Swedish Chef doll]], [[Cröonchy Stars mug|Swedish Chef mug]], a mini-flashlight, and a [[Crazy Recipes Card Game]]. |
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− | Alternate names considered were Stöopid Flakes and Moopettes. |
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+ | {{br}} |
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+ | <gallery bordercolor="transparent" widths=209 spacing=small perrow=3> |
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+ | Croonchy Stars box - crazy recipes.jpg|Crazy Recipes |
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+ | Croonchy Stars box - poster and transfers.jpg|Poster and Transfers |
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+ | Croonchy Stars box - stoopid games.jpg|Stoopid Games |
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+ | croonchy stars premium.jpg|Premiums: flashlight, mug, and doll |
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+ | Croonchy Stars poster and transfers.jpg|Premiums: poster and transfers |
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+ | Croonchy Stars doll offer.jpg|Doll mail-in offer |
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+ | Croonchy.jpg|Print advertisement |
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+ | Stoopid_flakes_mockup.jpg|Early box cover mock-up. |
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+ | SC_10470_JHcerealideas.jpg|Some of Jim Henson's ideas for cereal commercials. |
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+ | </gallery> |
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+ | |||
+ | ==Commercials== |
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+ | Commercials were filmed in November 1987 when the project was still being called Stoopid Flakes. New commercials were filmed in Spring 1988.<ref name="redbook" /> The 30-second television spots were produced for an $8 million advertising campaign that launched September 5, 1988.<ref name="nytimes" /> |
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+ | <gallery> |
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+ | File:1992 Croonchy Stars Cereal Commercial |
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+ | File:Swedish Chef - Croonchy Stars |
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+ | File:Swedish Chef Cereal Commercial #1 |
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+ | </gallery> |
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+ | |||
+ | ==Sources== |
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+ | <references /> |
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+ | |||
+ | ==External links== |
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+ | * Priced Nostalgia [http://pricednostalgia.com/2010/11/unmasking-the-designer-behind-the-muppets-swedish-chefs-croonchy-stars-ceral-box/ "Unmasking the designer behind The Muppets’ Swedish Chef’s Croonchy Stars ceral box"] November 18, 2010 by Hillary DePiano |
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+ | * Priced Nostalgia [http://pricednostalgia.com/2011/01/stephen-longo-gives-an-inside-look-into-the-creation-of-the-muppets-croonchy-stars-swedish-chef-cereal-box/ "Stephen Longo gives an inside look into the creation of the Muppet’s Croonchy Stars Swedish Chef cereal box"] January 27, 2011 by Hillary DePiano |
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+ | * Priced Nostalgia [http://pricednostalgia.com/2011/03/muppets-croonchy-stars-swedish-chef-cereal-box-logo-concept-art-inkings/ "The Muppets Croonchy Stars Swedish Chef cereal box logo concept art and inkings"] March 3, 2011 by Hillary DePiano |
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[[Category:Muppet Food Products]] |
[[Category:Muppet Food Products]] |
Revision as of 20:39, 18 October 2015
Cröonchy Stars was the Swedish Chef's breakfast cereal, distributed by the Post Cereal Company in 1988 and discontinued a year later. The cereal box listed its ingredients on the side panel, as with most other food products, including a few exemptions: no trombones, no broccoli, no shoe trees and no wheelbarrows.[1] Some of the names considered for the product included Oople-Sauceys, Croonchy Poofs, Moopettes, and Stoopid Flakes.[2]
Among the various premiums and promotions offered during the production of the cereal were a Swedish Chef doll, Swedish Chef mug, a mini-flashlight, and a Crazy Recipes Card Game.
Commercials
Commercials were filmed in November 1987 when the project was still being called Stoopid Flakes. New commercials were filmed in Spring 1988.[2] The 30-second television spots were produced for an $8 million advertising campaign that launched September 5, 1988.[1]
Sources
- ↑ 1.0 1.1 New York Times "Muppet Chef Whips Up Commercials for Post" by Isadore Barmash, August 29, 1988
- ↑ 2.0 2.1 Jim Henson's Red Book - 11/6/87 “VTR Chef Commercial – Cereal.”
External links
- Priced Nostalgia "Unmasking the designer behind The Muppets’ Swedish Chef’s Croonchy Stars ceral box" November 18, 2010 by Hillary DePiano
- Priced Nostalgia "Stephen Longo gives an inside look into the creation of the Muppet’s Croonchy Stars Swedish Chef cereal box" January 27, 2011 by Hillary DePiano
- Priced Nostalgia "The Muppets Croonchy Stars Swedish Chef cereal box logo concept art and inkings" March 3, 2011 by Hillary DePiano