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| + | [[File:Croonchy Stars logo.png|right|320px]] |
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| − | [[Image:Croonchystars.jpg|frame|Cröonchy Stars commercial.]] |
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| − | '''Cröonchy Stars''' was [[the Swedish Chef|the Swedish Chef's]] breakfast cereal, distributed by the Post Cereal Company in [[1988]] and discontinued [[1989|a year later]]. Among the various premiums and promotions offered during the production of the cereal were a [[Cröonchy Stars Doll|Swedish Chef Doll]] and a [[Crazy Recipes Card Game]]. Other names considered were Stöopid Flakes and Moopettes. {{cite}} |
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| + | '''Cröonchy Stars''' was [[the Swedish Chef]]'s breakfast cereal, distributed by the [[Post Foods|Post Cereal Company]] in [[1988]] and discontinued a year later. The cereal box listed its ingredients on the side panel, as with most other food products, including a few exemptions: no trombones, no broccoli, no shoe trees and no wheelbarrows.<ref name="nytimes">''New York Times'' [http://www.nytimes.com/1988/08/29/business/the-media-business-advertising-muppet-chef-whips-up-commercials-for-post.html?scp=15&sq=muppet%20magazine&st=cse "Muppet Chef Whips Up Commercials for Post"] by Isadore Barmash, August 29, 1988</ref> Some of the names considered for the product included Oople-Sauceys, Croonchy Poofs, Moopettes, and Stoopid Flakes.<ref name="redbook">[[Jim Henson's Red Book]] - [http://www.henson.com/jimsredbook/2010/11/06/11061987/ 11/6/87 “VTR Chef Commercial – Cereal.”]</ref> |
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| + | Among the various premiums and promotions offered during the production of the cereal were a [[Cröonchy Stars doll|Swedish Chef doll]], [[Cröonchy Stars mug|Swedish Chef mug]], a mini-flashlight, and a [[Crazy Recipes Card Game]]. |
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| + | {{br}} |
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| + | <gallery bordercolor="transparent" widths=209 spacing=small perrow=3> |
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| + | Croonchy Stars box - crazy recipes.jpg|Crazy Recipes |
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| + | Croonchy Stars box - poster and transfers.jpg|Poster and Transfers |
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| + | Croonchy Stars box - stoopid games.jpg|Stoopid Games |
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| + | croonchy stars premium.jpg|Premiums: flashlight, mug, and doll |
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| + | Croonchy Stars poster and transfers.jpg|Premiums: poster and transfers |
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| + | Croonchy Stars doll offer.jpg|Doll mail-in offer |
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| + | Croonchy.jpg|Print advertisement |
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| + | Stoopid_flakes_mockup.jpg|Early box cover mock-up. |
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| + | SC_10470_JHcerealideas.jpg|Some of Jim Henson's ideas for cereal commercials. |
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| + | </gallery> |
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| + | ==Commercials== |
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| + | Commercials were filmed in November 1987 when the project was still being called Stoopid Flakes. New commercials were filmed in Spring 1988.<ref name="redbook" /> The 30-second television spots were produced for an $8 million advertising campaign that launched September 5, 1988.<ref name="nytimes" /> |
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<gallery> |
<gallery> |
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| + | Video:1992 Croonchy Stars Cereal Commercial |
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| − | Image:Croonchy.jpg|Print Advertisement for Cröonchy Stars |
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| + | Video:Swedish Chef - Croonchy Stars |
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| + | Video:Swedish Chef Cereal Commercial #1 |
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</gallery> |
</gallery> |
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| + | ==Sources== |
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| + | <references /> |
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| + | ==External links== |
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| + | * Priced Nostalgia [http://pricednostalgia.com/2010/11/unmasking-the-designer-behind-the-muppets-swedish-chefs-croonchy-stars-ceral-box/ "Unmasking the designer behind The Muppets’ Swedish Chef’s Croonchy Stars ceral box"] November 18, 2010 by Hillary DePiano |
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| + | * Priced Nostalgia [http://pricednostalgia.com/2011/01/stephen-longo-gives-an-inside-look-into-the-creation-of-the-muppets-croonchy-stars-swedish-chef-cereal-box/ "Stephen Longo gives an inside look into the creation of the Muppet’s Croonchy Stars Swedish Chef cereal box"] January 27, 2011 by Hillary DePiano |
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| + | * Priced Nostalgia [http://pricednostalgia.com/2011/03/muppets-croonchy-stars-swedish-chef-cereal-box-logo-concept-art-inkings/ "The Muppets Croonchy Stars Swedish Chef cereal box logo concept art and inkings"] March 3, 2011 by Hillary DePiano |
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[[Category:Muppet Food Products]] |
[[Category:Muppet Food Products]] |
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Revision as of 00:00, 7 February 2014
Cröonchy Stars was the Swedish Chef's breakfast cereal, distributed by the Post Cereal Company in 1988 and discontinued a year later. The cereal box listed its ingredients on the side panel, as with most other food products, including a few exemptions: no trombones, no broccoli, no shoe trees and no wheelbarrows.[1] Some of the names considered for the product included Oople-Sauceys, Croonchy Poofs, Moopettes, and Stoopid Flakes.[2]
Among the various premiums and promotions offered during the production of the cereal were a Swedish Chef doll, Swedish Chef mug, a mini-flashlight, and a Crazy Recipes Card Game.
Crazy Recipes
Poster and Transfers
Stoopid Games
Premiums: flashlight, mug, and doll
Premiums: poster and transfers
Doll mail-in offer
Print advertisement
Early box cover mock-up.
Some of Jim Henson's ideas for cereal commercials.
Commercials
Commercials were filmed in November 1987 when the project was still being called Stoopid Flakes. New commercials were filmed in Spring 1988.[2] The 30-second television spots were produced for an $8 million advertising campaign that launched September 5, 1988.[1]
Sources
- ↑ 1.0 1.1 New York Times "Muppet Chef Whips Up Commercials for Post" by Isadore Barmash, August 29, 1988
- ↑ 2.0 2.1 Jim Henson's Red Book - 11/6/87 “VTR Chef Commercial – Cereal.”
External links
- Priced Nostalgia "Unmasking the designer behind The Muppets’ Swedish Chef’s Croonchy Stars ceral box" November 18, 2010 by Hillary DePiano
- Priced Nostalgia "Stephen Longo gives an inside look into the creation of the Muppet’s Croonchy Stars Swedish Chef cereal box" January 27, 2011 by Hillary DePiano
- Priced Nostalgia "The Muppets Croonchy Stars Swedish Chef cereal box logo concept art and inkings" March 3, 2011 by Hillary DePiano