The Consumer Electronics Show in Las Vegas, Nevada, is considered one of America's most important technology-related trade shows. Many new products are launched or previewed at the annual event, which is not open to the public.
Sesame Workshop executive Terry Fitzpatrick led a presentation at the 2008 Show on digital media for children, highlighting concerns in the industry, as well as their products, including the Sesame Street Web Video Player, podcast, and mobile phone content. He cited a study by the Joan Ganz Cooney Center, which stated that only two of 20 educational video games has an actual curriculum behind it.
In 2010, ATP debuted its Sesame Street home video USB drives at the show.
- Eric Benderoff, "In gadgets, many see educational opportunity", Chicago Tribune, January 9, 2008.