CinemaCon is the official convention of the National Association of Theatre Owners. The convention is targeted at film industry professionals for the purpose of promoting upcoming movies.
The first con was held on March 29, 2011 in Las Vegas, Nevada. Dave Hollis appeared representing The Walt Disney Company to promote The Muppets. Actors Jason Segel and Amy Adams accompanied Hollis, making one of the first official promotional appearances for the film.