In July 2017, Chrysler and Sesame Workshop announced a partnership, wherein Chrysler will sponsor Sesame Street on PBS and develop original content with Sesame Workshop for their digital platforms, promoting their new Chrysler Pacifiica mini-van.
Two of the advertisements, "Smart Cookie" and "Trash Talk," were directed by Matt Vogel.
Listen! Drive! Surprise!
The first four videos of the partnership were uploaded to YouTube on July 17, 2017. The videos were filmed in Tompkins Square Park a month prior.
In the videos, the Sesame Street Muppets split off into two teams (led by Grover and Bert) competing in Guy Smiley's game show, Listen! Drive! Surprise!
A second series of videos were uploaded to the official Sesame Street YouTube channel on July 31, 2017. These videos star Guy Smiley, hosting different editions of the On the Go Game Show from inside the various Muppet characters' vehicles.
Sesame Street Abby and Cookie Monster Play Smiley Says Car Game 1
Part 1: "Smiley Says" (with Abby Cadabby, Cookie Monster and his mommy)
Sesame Street I Spy with Elmo and Rosita Car Game 2