CBS Toys is a toy company that produced Sesame Street toys from 1973 to 1984, under a number of labels, including Child Guidance, Gabriel, Gym Dandy, Wonder and Ideal.

In 1978, CBS Toys acquired Questor, which had been producing Sesame toys under the Child Guidance label. CBS Toys continued the Sesame Street Child Guidance line until 1985, when CBS was purchased by Hasbro. By 1986, CBS Toys products were being released under Hasbro's Playskool label.

Front cover of the 1979 Child Guidance catalogue

Front cover of the 1984 Child Guidance catalogue

Add a photo to this galleryAdd a photo to this gallery

Lovable, Furry Old Grover in Please Don't Push the Red Button

1-2-3 Sesame Street Playset (Playskool)

Electronic Talk 'n Play

Can You Tell Me How to Get to Sesame Street? (Talk 'n Play)

Sesame Street Jack-in-the-Box toys

Sesame Street Traveling Band

Sesame Street finger puppets (CBS Toys)

Talking Big Bird (CBS Toys)