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Cheerios

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Cheerios, a popular breakfast cereal made by General Mills, has featured the Muppets several times.

1979

In 1979, Cheerios promoted The Muppet Movie with a series of trading cards printed on the back of the box. There were 12 cards in all, printed in four sets of three. There was also a mail-in offer for a small poster of the Muppet cast.

1983

From June to August 1983, Cheerios promoted Muppet Magazine, offering a half-price subscription for three dollars. [1] A series of four stickers was offered as an in-box premium, featuring photos of Kermit the Frog, Miss Piggy, Fozzie Bear and Gonzo in their roles as magazine editors.

1984

Mail order offer for The Muppets Take Manhattan storybook and record.

1994

In 1994, Cheerios featured the Muppet Workshop toys. Blank Whatnot faces were printed on the back of the box, with parts that could be cut out and arranged to make various Muppet monster faces.

1995

In 1995, an illustrated box cover takeover by the Muppets tied in with the in-box light switch cover prize.

1996

In 1996, Cheerios offered a Muppet Treasure Island T-shirt as a mail-in premium. The T-shirt featured an illustration of Kermit the Frog, Fozzie Bear, Gonzo and Rizzo the Rat hanging from the crow's nest.

2014

Promotion for Muppets Most Wanted.

Sources

  1. "Muppet Magazine in Cheerios Promotion", The New York Times, Philip H. Dougherty. April 7, 1983.

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