| This ad appeared in the October 25-31 1997 issue of TV Guide magazine, just after the premiere of Bear in the Big Blue House. This same issue also included a review of the program. The ad describes Bear as "the biggest, most lovable buddy around" and features Tutter inside the Disney Channel logo so that he has Mickey Mouse ears.
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| This ad appeared in the October 31 - November 6 1998 issue of TV Guide magazine. This ad featured Bear in the Big Blue House (airing weekday mornings at 8 A.M. and weekends at 10 A.M. and 1 P.M. at the time) as well as several other Playhouse Disney shows, including two new shows --- Out of the Box and PB&J Otter.
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| This poster ad is to promote Bear in the Big Blue House on Disney Channel.
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| This second poster ad is to promote Bear in the Big Blue House on home video.
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