In 2005, Kermit the Frog appeared in two similar German commercials promoting the new BMW-1, which were accompanied by several ads in print and online.
The first commercial featured Kermit driving the vehicle in a desert, being stopped by a live frog crossing the road, yelling "Hey fella, get out of the road!" and "Pedestrians." The German dub alters the joke, so Kermit mutters "Sheesh, frogs!" The second variant had Kermit merely stop to passionately kiss the steering wheel. The featured soundtrack on each of the commercials was "Limbo Rock".
The commercials were shot in Calvinia, South Africa. A making-of was simulcast on about eight German TV-channels in May of 2005; several scenes featuring Kermit and Steve Whitmire included.
In 2004, the ad campaign had already featured (a silent) Kermit in stock footage from an episode of The Muppet Show, among other clips of cheerful individuals. The accompanying song was "Principle of Joy" by Thom.
Later German airings featured a re-dub of Kermit. The commercial subsequently aired in several other European countries; mostly dubbed accordingly, and sometimes even edited differently, such as in France.
A decade later in 2015, Cookie Monster appeared in four commercials for the BMW-1 that were produced for online use only. The commercials were shot in Barcelona, Spain.