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The Australian Red Cross Blood Service is an organization funded by the federal, state and territory governments of Australia to supply the community with safe, high quality blood and blood products, as well as organ and bone marrow services for transplantation.
In August 2015, Cookie Monster appeared in an ad featuring chefs (Matt Moran, Donna Hay, Kylie Kwong, Adriano Zumbo, Neil Perry, and Gabriel Gate) enjoying a biscuit after giving blood. At the end of the ad, when the commentator asks, "Who wants a biscuit?", Cookie Monster appears, shouts, "Cookies!", and devours his cookie.