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On June 11, 2012, Walt Disney Studios UK began the promotion by posting a YouTube video. In the videos, Pepe explains his tip for Euros 2012, what happened to his partner Seymour and talks about romance, Miss Piggy and some relationship advice offers for the ladies.
Fans were encouraged to send questions to @DisneyMoviesUK with the hashtag #AskPepe, and Pepe spent June 13th answering the questions.