American Express

American Express is a global finance company best known for their credit business.

In 1977,^[1] Jim Henson appeared in a commercial for the company with the Green Frackle, Nigel, Floyd, Scooter and a Muppet pig. He speaks to the audience from a faux production set, and articulates that people know the Muppets, but not him. That's why he carries an American Express card with him when he travels -- it's backed by hundreds of offices around the world. The ad, playing on the card-holder's combination of celebrity and anonymity, was similar to a 1975 spot starring Mel Blanc.

The commercial features the familiar shot of the cardholder's name being typed out on the card, as seen in so many other advertisements for the company at the time. Likewise, the famous tagline "Don't leave home without it" closes the commercial. He signed an affidavit confirming his on-screen statements about his credit card use were true.^[2]

It was filmed on February 11 of that year, at a East 95th Street studio, according to Jim Henson's Red Book; Richard Hunt, Jerry Nelson, Dave Goelz, John Lovelady and Frank Oz were the puppeteers. A pre-production meeting was held the day before.^[2]

On August 8, 2008, a new commercial began airing featuring footage from old American Express commercials, including Jim Henson, Robert De Niro, John Cleese and Ellen DeGeneres. ^[3]

The company sponsored the New York City tourism campaign "Just Ask the Locals".

ReferencesEdit

The song "Happiness Hotel" from The Great Muppet Caper features Joe Raposo's lyric, "...and the whole dang thing has been condemned by American Express," as sung by Dr. Teeth.

Kermit notes a variation of the company's tagline in The Muppets at Walt Disney World when he offers to pay for admission to the park with his credit card. "Unfortunately I left home without it."

Big Bird parodies this commercial campaign with the "Grown-Up Friend's Hand" in a Sesame Street sketch with Bob. (EKA: Episode 2291)

Baby Gonzo parodies this commercial campaign with the "Weirdo Express Card" with the tagline, "Don't leave your brains at home without it" at the end of the Muppet Babies episode "The Weirdo Zone".