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Alan is the genial Japanese-American owner of Hooper's Store on Sesame Street. Alan took over the reins from Mr. Handford in a 1998 episode, and soon became particularly close friends with Baby Bear and Telly Monster. Alan later hired Gabi and Miles as his assistants. Alan's newest assistant is Chris Robinson (the nephew of Gordon and Susan).
In Alan's first appearance on the show, Big Bird holds a Birdketeer meeting in the arbor, and the new owner of Hooper's finds himself as an overworked caterer for the meeting. As the day goes on, Alan is tempted to ask them to take their meeting somewhere else, but the Birdketeers then give Alan a big welcome to the Street. They praise him for his help in providing snacks and other things to eat for the meeting, thus marking the beginning of yet another beautiful relationship with the residents of Sesame Street.
Alan is held in high esteem by residents of Sesame Street, as evidenced by Big Bird's distress when Alan went on vacation in a 2004 episode.